At&T Research Paper Example | Topics and Well Written Essays - 1500 words

At&T - Research Paper casingit covers the national and the regional business markets, spending $100K-1M & $50K-100K on each respectively (Kalata, 2011). The SMB currently has 125K accounts. Besides these troika major groups, it has globose ramifications which it labels as Most of World (MOW) which incorporates the non US based clientele, where the projected spend is $500K, and in like manner offers government solutions in the local government, educational and medical sectors (Kalata, 2011). AT&T offers network, devices as well as applications to its consumer base. Focus Strategy AT&T has developed its product lines for its varied customer base by focusing on differentiation and cost leadership which bottom be illustrated with Porters generic Model. ... It has also diversified into the TV broadcast (DIRECTV) and yellow pages business, offering multimedia local search solutions. Their IP (Internet Protocol) based business communications services are considered the most advanced in the world. The company offers rationalise made solutions for the different cultural groups within the United States , never forgetting what is important for the consumers, shareholders, business associates and employees. Key triumph Metrics In the highly competitive global environment, survival and sustainability of a company depends upon the level of its adaptability to the unendingly changing consumer demand, ability to come up with affordable and technically abreast products for its market, good employee management and knowing expenditure of resources. In terms of its financial infrastructure, AT&T is a giant amongst its competitors and its workforce is wizard of the best in the telecommunications sector. AT&T has diversified its business and focused on aspects in which it can really excel. It has kept its primary focus on developing GSM wireless networks which occupy the envious attitude of being 88% of the currently prevalent global networks. It is therefore the largest US operator in the global market. Being the best provider of 3G networks, it is gradually focusing on transitioning towards the 4G technology, although its global deployment may take nigh years. The latest technology in communications known as LTE is already undergoing trials under the aegis of AT&T. The company has invested billions in its wireless networks around the world. In 2009, AT&T invested $17.3 billion and intended to ontogeny the amount further in