Case Analysis.Corporate Sustainability Study Example | Topics and Well Written Essays - 1500 words

Analysis.Corporate Sustainability - Case Study ExampleIn case of initiatives such as establishmental change, a stakeholder can be regarded as any individual whose support, participation of conclusiveness might have an capture on the outcome of that initiative. In short any person who determines an boldness and gets influenced by any change in the institution can be referred to as a stakeholder. In Case of UPS, the major stakeholders will be customers, competitors, government and suppliers. With the change in the definition, the stakeholders expectations and their overall influence have also changed. In the presence business environment, the power as come up as influence of the stakeholders has make upd. The customers have become more educated, quality oriented as well as more demanding. As more and more products and values are being launched, customer loyalty is decreasing. Today, customers look for more options such as discounts, freebies, customer services etc. Apart from this, the government scenario has also changed. Since UPS is a transport and logistics organization and is involved in local and international travelling, government intervention is regular and the guild has to go by dint of many check points. Others government regulations such as licensing, security, etc have become more stringent, which means that the organization needs to be more guileless in its operations. The competitors are different stakeholders who have influence in the companys operations. Any move or change in the competitors system will have direct impact on the business of UPS. Suppliers also form an important panorama of the organizations stakeholders business. They provide the necessary support to the company. In the last few years, there has been an increase in the number of suppliers. Thus, their influence on the company has also shifted. UPS Response to Stakeholder Expectations The company is a well known logistics and transportation firm. It has gained repu tation and loyalty in the market due to its operational success and service delivery. However, UPS has observed few changes in the recent past. These changes are outside as well as internal. The external changes which the organization experience was in terms of stakeholders perceptions and expectation from the organization. The organization has understood these changes and has made approximately appropriate strategies to resolve these issues. To meet the changing customers expectations, the organization made some kind offers and discounts of bulk orders. The organization has also developed memberships forums, where members are given special discounts and other benefits during placing an order of expecting service. To positively respond to these changes in the government, the organization have made its operations more transparent and responsive. The organization maintains the rules and regulation of the government and make sure that no law is broken during the companys business op erations. With the increase in operations and logistics business, the organization is facing direct as well as indirect competition. To ward off the competitors, the organization makes sure that the service provided by them is unique and inimitable. The infrastructure of the company is also considered as one of the best in this industry, and this provides UPS with a sustainable competitive advantage. The